Salesforce is a cloud-based CRM platform that helps businesses manage their customer relationships. It’s used by more than 150,000 companies worldwide, including Salesforce’s own customers like Adobe, Coca Cola and GE.
Salesforce has been around for over 20 years, but it’s still one of the most misunderstood products in the industry. That’s why we decided to bust some common myths about Salesforce and explain what it really does–and doesn’t–do.
Myth 1: Salesforce is Expensive
Factors that affect Salesforce cost
There are many variables that affect the cost of Salesforce, including the number of users, your company’s industry and size, and whether you’re using a custom app builder or not. But there are also ways to save money on your subscription–and we’ll cover those in this section!
How can I save money with Salesforce?
If you want to know how much it would cost for your company to use Salesforce in the first place (and whether it’s worth it), take a look at our guide on How Much Does Salesforce Cost? We’ve got tips on how small businesses can use the platform affordably while still getting all its benefits; plus we’ll show you where else in life there may be hidden costs lurking behind seemingly innocuous choices like “free” software updates or office supplies from Amazon Prime Pantry.
Myth 2: Salesforce is Difficult to Use
Salesforce is a user-friendly platform that offers many resources for learning, including an online training academy and in-person classes. With these tools, you can get up to speed on the basics of Salesforce quickly.
If you’re new to Salesforce and don’t have experience with CRMs, it’s easy to see why some people may think it’s difficult to use. However, once you’ve had some time with the software and learned how everything works together–and especially after gaining some experience using it–you’ll find that Salesforce is actually quite intuitive and straightforward!
Myth 3: Salesforce is not secure
Salesforce has a long history of security, and the company has made it a priority to ensure that your data is safe. They use encryption methods, including SSL/TLS (Secure Socket Layer/Transport Layer Security) and AES-256 bit encryption. Salesforce also employs various security measures such as two factor authentication, password policies and password expiration policies as well as third party auditing services to ensure that your data is protected at all times. In addition to this, Salesforce has been awarded ISO 27001 certification by TUV Rheinland which means they adhere to strict international standards for information security management systems (ISMS).
Myth 4: Salesforce is Only for Big Companies
This myth has been around since the beginning of time, but it’s simply not true. Salesforce offers a variety of pricing plans and options that can work for any size business, no matter how big or small. In fact, there are even ways to customize Salesforce for small businesses!
Myth 5: Salesforce is Too Complicated
Salesforce is a powerful tool, but it’s not complicated to use. In fact, you can get up and running with the basics in just a few minutes. Once you’ve mastered those basics, there are plenty of ways to customize your Salesforce experience so that it works best for your company and its unique needs.
Myth 6: Salesforce is not flexible.
Salesforce is a highly customizable platform that can be tailored to fit your business needs. You can add or remove fields, create custom objects and even build your own apps using the Force.com platform. In addition, you have access to over 100 pre-built apps in the AppExchange marketplace that can help you get up and running quickly with minimal customization required on your part (and all of them are free!).
You can also integrate Salesforce with other tools like Google Analytics or Hubspot Marketing Automation by connecting them through APIs (Application Programming Interface). This allows data from one tool to flow into another seamlessly so that all of your marketing data is consolidated into one place for easy analysis and reporting purposes
Myth 7: Salesforce is Not Scalable
Salesforce is a scalable cloud-based platform that can grow with your business. The platform offers many features that allow you to scale up and down as needed, including:
Multi-tenant architecture, which allows you to share data across multiple users and organizations within the same instance of Salesforce. This means that your data stays private, secure and controlled by you–not by Salesforce!
Customizable user profiles allow you to set up custom fields for each user so they only see what’s relevant for their role in the company (and nothing else). This helps keep everyone on track with their tasks without getting distracted by irrelevant information or external distractions like social media notifications on their smartphones while working at the office desk during business hours when they should be focused on completing tasks related directly towards meeting sales goals instead of checking Facebook posts from friends who live far away somewhere else entirely…
Contact us to know more on how our Salesforce Consulting can help your business grow.
