There are some midsize companies that aren’t just surviving, but flourishing in spite of an unstable business environment that includes supply chain pressures, inflation, skills gaps, and talk of recession.
To attract broader market interest, new products are created while existing brands are expanded into new markets, categories, and segments as well. It is in the midmarket where many innovations are being conceived and tested out for rapid and agile success.
This informational document from IDC predicts that within the next 12 months, these high-growth companies will increase their revenues by nearly 11% and their market share by nearly 8%.
It is estimated that 81% of these high-growth respondents attribute this rapid expansion to heavy investments in technology, including ERP, data analytics, data management, automation, business networks, digital supply chains, empowerment of power users, and various line-of-business solutions.
In spite of how exciting it may be to incorporate multiple new technologies into an IT landscape for future innovation, it can become too complicated, disconnected, and unwieldy for future innovation to be managed and used effectively.
To avoid this risk, it is possible to implement a cloud-based business technology platform that supports all of the above digital investments, while providing the flexibility, extensibility, and openness needed to meet specific challenges and achieve specific results.
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How do we impact Midsize Businesses?
Midsize companies can buy the technology they need now, then adopt new ones as their business situation, market conditions, and customer demands evolve, but they only pay for the capabilities they actually use as their business situation, market conditions, and customer demands evolve.
In order to dramatically increase the speed and efficiency at which they respond to customer needs, they can tap into a huge library of prebuilt content.
Additionally, through the use of cloud technologies, they will also be able to benefit from cost efficiencies and fast-paced innovation, which will help them to stay competitive.
But if you are going to make that leap, you need that innovative capacity that will enable you to develop new ways for your business to operate and compete in a world where everything is digital.
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